Cookie Policy
Last Updated: November 22, 2025
1. Introduction
This Cookie Policy explains how Soofft Ltd ("we," "our," or "us") uses cookies and similar tracking technologies on our website. By using our website, you consent to the use of cookies in accordance with this policy.
If you do not agree to our use of cookies, you should change your browser settings accordingly or refrain from using our website.
2. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.
Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your device after you close your browser, while session cookies are deleted when you close your browser.
3. Types of Cookies We Use
3.1 Essential Cookies
These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies as they are essential for the operation of our website.
Purpose:
- Authentication and security
- Session management
- Load balancing
- Remembering your cookie preferences
3.2 Performance and Analytics Cookies
These cookies collect information about how visitors use our website, such as which pages are visited most often and if users receive error messages. This helps us improve our website's performance and user experience.
Purpose:
- Understanding how visitors interact with our website
- Analyzing website traffic and usage patterns
- Identifying technical issues
- Measuring the effectiveness of our content
3.3 Functionality Cookies
These cookies allow the website to remember choices you make (such as your language preference or theme selection) and provide enhanced, more personalized features.
Purpose:
- Remembering your theme preference (light/dark mode)
- Storing your language settings
- Personalizing content based on your preferences
3.4 Marketing and Advertising Cookies
These cookies are used to deliver advertisements that are relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns.
Purpose:
- Delivering targeted advertisements
- Tracking advertising campaign performance
- Retargeting visitors who have shown interest in our services
- Building a profile of your interests
4. Third-Party Cookies
In addition to our own cookies, we may use third-party cookies from trusted partners to help us analyze website usage and provide enhanced functionality. These third parties include:
- Google Analytics: To analyze website traffic and user behavior
- Social Media Platforms: To enable social media sharing and integration
- Payment Processors: To facilitate secure payment transactions
- Advertising Networks: To deliver targeted advertisements
These third parties have their own privacy policies, and we recommend reviewing them to understand how they use cookies and your information.
5. How Long Do Cookies Last?
The duration for which cookies remain on your device depends on their type:
- Session Cookies: Deleted when you close your browser
- Persistent Cookies: Remain for a predetermined period (ranging from hours to years) or until you manually delete them
6. How to Control Cookies
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences in several ways:
6.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can usually find these settings in the "Options" or "Preferences" menu of your browser. Here are links to cookie settings for popular browsers:
- Google Chrome
- Mozilla Firefox
- Safari (macOS and iOS)
- Microsoft Edge
- Opera
6.2 Opt-Out Links
You can opt out of certain third-party cookies:
- Google Analytics: Use the Google Analytics Opt-out Browser Add-on
- Advertising cookies: Visit the Digital Advertising Alliance or Network Advertising Initiative
6.3 Important Note
Please note that if you choose to block or delete cookies, certain features of our website may not function properly, and your user experience may be affected.
7. Do Not Track Signals
Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activity tracked. Our website currently does not respond to DNT signals, as there is no industry-wide standard for how to interpret these signals.
8. Other Tracking Technologies
In addition to cookies, we may use other tracking technologies:
- Web Beacons: Small graphic images (also known as "pixel tags") that may be included in our web pages and emails to track usage patterns
- Local Storage: Technology that allows websites to store data locally on your browser
- Session Storage: Similar to local storage but is cleared when you close your browser
9. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new policy on this page and updating the "Last Updated" date.
10. More Information
For more information about how we use your personal information, please see our Privacy Policy.
If you have any questions about our use of cookies, please contact us:
Soofft Ltd
SUITE 10145 5 BRAYFORD SQUARE
LONDON, UNITED KINGDOM E1 0SG
Email: info@soofft.com
11. Your Consent
By continuing to use our website after being informed about our use of cookies through this Cookie Policy and any cookie consent banner, you consent to our use of cookies as described in this policy.