Terms of Service

Last Updated: November 22, 2025

1. Agreement to Terms

Welcome to Soofft Ltd. These Terms of Service ("Terms") govern your access to and use of our website, training programs, and services (collectively, the "Services"). By accessing or using our Services, you agree to be bound by these Terms.

If you do not agree to these Terms, you may not access or use our Services. We reserve the right to modify these Terms at any time, and your continued use of the Services constitutes acceptance of any changes.

2. Eligibility

You must be at least 18 years old to use our Services. By using our Services, you represent and warrant that you meet this age requirement and have the legal capacity to enter into these Terms.

If you are using our Services on behalf of an organization, you represent that you have the authority to bind that organization to these Terms.

3. Services Offered

3.1 Training Programs

Soofft Ltd offers professional SEO training programs, including:

  • One-on-One Training: Personalized SEO training sessions tailored to your specific needs ($2,000 + applicable taxes, one-time payment)
  • Group Training: Small group training sessions with up to 6 participants ($1,500 + applicable taxes, one-time payment)

3.2 Training Content

Our training programs cover various aspects of SEO, including but not limited to keyword research, technical SEO, link building, content optimization, and analytics. The specific content and structure may vary based on the program and individual needs.

4. Registration and Account

To enroll in our training programs, you must:

  • Provide accurate, current, and complete information
  • Maintain and promptly update your registration information
  • Maintain the security of your account credentials
  • Accept responsibility for all activities under your account

You agree to notify us immediately of any unauthorized access to or use of your account.

5. Payment Terms

5.1 Pricing

All prices are listed in US Dollars (USD) and are subject to applicable taxes. Prices are one-time payments and include the full training program as described.

5.2 Payment

Payment is required before the commencement of training. We accept major credit cards and other payment methods as indicated on our website. All payments are processed securely through trusted third-party payment processors.

5.3 Refund Policy

We offer a 14-day money-back guarantee from the date of purchase. To request a refund:

  • Contact us at info@soofft.com within 14 days of purchase
  • Provide your enrollment details and reason for refund request
  • Refunds will be processed within 10 business days

After 14 days or after 50% of the training program has been completed, no refunds will be issued.

6. Intellectual Property

6.1 Our Content

All content provided through our Services, including but not limited to training materials, videos, documents, graphics, logos, and software, is owned by Soofft Ltd or our licensors and is protected by copyright, trademark, and other intellectual property laws.

6.2 Limited License

Upon enrollment, we grant you a limited, non-exclusive, non-transferable license to access and use our training materials solely for your personal, non-commercial use. You may not:

  • Reproduce, distribute, or publicly display our materials
  • Create derivative works based on our content
  • Share your account access with others
  • Use our materials for commercial purposes
  • Remove any copyright or proprietary notices

7. User Conduct

You agree not to:

  • Use our Services for any illegal or unauthorized purpose
  • Violate any applicable laws or regulations
  • Infringe upon the rights of others
  • Transmit any harmful code, viruses, or malicious software
  • Attempt to gain unauthorized access to our systems
  • Interfere with or disrupt the Services
  • Harass, abuse, or harm other users or instructors
  • Impersonate any person or entity

8. Training Schedule and Cancellation

8.1 Scheduling

Training sessions will be scheduled at mutually agreed times. We will make reasonable efforts to accommodate your schedule preferences.

8.2 Cancellation by Student

If you need to cancel or reschedule a session, please provide at least 24 hours notice. Late cancellations may result in forfeiture of that session.

8.3 Cancellation by Soofft

We reserve the right to cancel or reschedule sessions due to instructor unavailability or other unforeseen circumstances. In such cases, we will provide reasonable notice and offer alternative times.

9. Disclaimer of Warranties

OUR SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. WE DO NOT WARRANT THAT:

  • The Services will meet your specific requirements
  • The Services will be uninterrupted, timely, secure, or error-free
  • The results obtained from using the Services will be accurate or reliable
  • Any specific SEO results or rankings will be achieved

While we strive to provide high-quality training, SEO results depend on many factors beyond our control, including search engine algorithms, competition, and your implementation of the strategies taught.

10. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, SOOFFT LTD SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS OR REVENUES, WHETHER INCURRED DIRECTLY OR INDIRECTLY, OR ANY LOSS OF DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES, RESULTING FROM YOUR USE OF THE SERVICES. OUR TOTAL LIABILITY SHALL NOT EXCEED THE AMOUNT YOU PAID FOR THE SERVICES.

11. Indemnification

You agree to indemnify, defend, and hold harmless Soofft Ltd, its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses arising out of or in any way connected with your access to or use of the Services, your violation of these Terms, or your violation of any rights of another party.

12. Termination

We may terminate or suspend your access to the Services immediately, without prior notice or liability, for any reason, including if you breach these Terms. Upon termination, your right to use the Services will immediately cease.

You may terminate your enrollment by contacting us, subject to our refund policy.

13. Governing Law

These Terms shall be governed by and construed in accordance with the laws of England and Wales, without regard to its conflict of law provisions. Any disputes arising from these Terms or the Services shall be subject to the exclusive jurisdiction of the courts of England and Wales.

14. Changes to Terms

We reserve the right to modify these Terms at any time. We will notify you of any material changes by posting the new Terms on this page and updating the "Last Updated" date. Your continued use of the Services after such changes constitutes your acceptance of the new Terms.

15. Contact Information

If you have any questions about these Terms, please contact us:

Soofft Ltd

SUITE 10145 5 BRAYFORD SQUARE

LONDON, UNITED KINGDOM E1 0SG

Email: info@soofft.com

16. Severability

If any provision of these Terms is found to be unenforceable or invalid, that provision will be limited or eliminated to the minimum extent necessary, and the remaining provisions will remain in full force and effect.

17. Entire Agreement

These Terms constitute the entire agreement between you and Soofft Ltd regarding the use of our Services and supersede all prior agreements and understandings, whether written or oral.